To make a film the best it can be, you need to know what will appeal to your audience. There's no point making a film that no one will like. By carrying out research, you can find out what your target audience will like, and what aspects they enjoy in films. Although, you do need to decide on who your target audience are before you do research on them.
A questionnaire is a good method of finding this research, as you can ask open or closed questions to get detailed responses, to help you see what your audience would be expecting. It could also help you find suitable actors and actresses, locations and music.
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